// ABC Finance CASE STUDy

ABC Finance were getting mediocre-at-best results from numerous ad campaigns and their organic website traffic.

Their website lacked crucial trust signals and paid traffic was not directed to conversion-focused landing pages.

This fundamentally reduced the overall revenue that ABC Finance were making from their online offering.

We refreshed the website and designed bespoke landing page templates.

Our approach included a robust CRO structure, precise content, clear offers, and compelling CTAs.

Leaving no stone unturned, we stripped back unnecessary waffle that few users would bother reading through, and asked "Why?" to every design decision when adding anything to our landing page dynamic templates.

By separating the ad traffic landing pages and the organically ranking equivalent pages, we ensured the websites organic 'money pages' retained their SEO value, which ABC Finance have invested in.

Additionally, we created consistent social ad collateral to maintain brand integrity and ensure every touch point was visually consistent for potential clients.

After implementing our changes, ABC's conversion rates from their paid ad traffic rose from 6% to an average of 25% over the nine month period since implementing them.

The cost per click dropped to one-fifth of ABC Finance's target.

Overall, this resulted in a 20X return on ad spend. An achievement that we're incredibly proud of.

Gary Hemming, the Managing Director of ABC Finance said "The redesign has gone so well it’s actually caused a problem for us!" and that "We wish we had more resource to run more ads for more work".

Our technical expertise and data-driven approach optimised the website and landing pages. This resulted in enhanced trust signals, improved conversion rates, and assisted SEO efforts.

The project delivered significant outcomes in conversion efficiency and ROAS, effectively bolstering ABC Finance's lead pipeline resulting in more sales and revenue for their business.